The Understanding of the Subject for the Writing

the Writing

The right to exist of the companies of your customers is the same as you and my business. We produce products or services that someone else is unable to, but for which there is a need. It is therefore important to ask yourself who your customers’ customers are, which markets your customers process and via which route they usually do that. This information often provides a nice starting point for your content. Certainly, if you want to question their usual business routes by offering another way; a surprisingly fun new route!

Points of interest for the road

If you have a little deeper into how the horses run in the market of your customers, then you will also recognize the bottlenecks therein, because you may also encounter them. Name a few of these bottlenecks and indicate that you know a new route how to solve them. Be careful when writing information or tips that are already known because then, if that is the case, readers will drop out very quickly. So, know what interests them. What they already know and what they don’t. When you will need the right papers and essays for the same, then you can mmake use of the now.

Five tips to determine your ‘route’

The right tone

A well-known proverb says that it is the tone that makes the music. With writing the ‘tone’ is no less important. For example, how are you going to address your target group? As you have noticed, I use the ‘your’ form, but I can imagine that you might find that too popular and the use of ‘you’ fits your target group more. Whatever you choose, be consistent in its use.

No professional Chinese

Too few content writers understand that you have to describe something in the language that the reader understands. If you cannot avoid using jargon or professional Chinese in your ‘route description’, then, just like the signposting in Friesland, include translations thereof. Every professional group knows the professional language but remembers that the buyers of your products and services speak a different language and are not interested in your language either.

Ask questions and answer

As a content compiler you are like a tour guide who points out interesting points along the way and answers questions from ‘travelers’. A well-known form to deepen customer attention and elicit responses is to use so-called cliff hangers. That is asking a provocative question and then referring to the answer via a link, for example. You can also anticipate and then answer questions that your content raises. Depending on which reading route you offer your customer, they will have questions and become curious about the different aspects of your company, service and product.

Points of attention

Have you ever wondered why you close one book after reading two pages, while reading another book in one go? The formula of the latter is often because unexpected action is described immediately, often in a visual way, less predictable scenarios are followed and in which cliffhangers are built in that stimulate you to read on. In addition, the sentences are often short (seventeen to twenty words) and the language used is contemporary, understandable and no ‘difficult’ words are used.